The implementation of ethical leadership in Spanish business schools from the perspective of open innovation

AutorF. J. Cristófol, Francisco Javier Sastre, Maria Vaquero-Diego
Cargo del AutorESIC, Business & Marketing School
F. J. Cristófol
Francisco Javier Sastre
Maria Vaquero-Diego
ESIC, Business & Marketing School
This research focuses on presenting ethics in leadership as one of th e fundamental pillars on which
Business Schools in Spain build their brand. In this sense, it is based on the necessary complementarity
between ethics and business leadership. Next, the concept of open innovation processes on educational
organizations is presented, to conclude the theoretical section with the transmission of brand values,
specifying the research in the ca se of ethical values. The study is carried out through a double
quantitative and qualitative methodology. On the one hand, an analysis of the content of publications
related to ethics, CSR, values and Open Innovation in Business Schools i s carried out; on the other
hand, in-depth interviews are presented with the heads of ethics and CSR in the main Business Schools
in Spain: IE, IESE, ESADE, EADA y ESIC. The results obtained indicate that business schools
communicate almost nothing about Open Innovation or Ethical Leadership. It is relevant to see how
CSR is presented as a consequence of Ethical Leadership and how Ethical Leadership is related to open
innovation processes. Finally, it is concluded that the perception from schools is very positive, but it
is not explicitly projected to society through social media.
Keywords: Sustainable development, Business and economics, Education, Business Schools,
Open innovation processes are crucial for developing sustai nable business environments. In
this sense, and focusing on the main business schools in Spain, we understand that these open
innovation processes must start with a clear leadership. The leadership is a concept that will be treated
solidly to strengthen the important relationship and complementarity between it and ethics. This
relationship must be understood as an innovative element in educational organizations.
Finally, following the theory of Micro and Macro-Dynamics of Open Innovation with a
Quadruple-Helix Model, the transmission of ethical values as part of the brand values must be
highlighted. Ethics, therefore, are an important part of the brand and, as such, must be transmitted.
The structure of this research is as follows. After the introduction, in the second section, a
presentation of the theoretical framework is made. The third section is that of materials and methods.
The fourth section shows the results. It is concluded with the sections of discussion and conclusions.
The questions of this research are as follows:
-RQ1: Do business schools transmit ethical values in the publications of their official Twitter
-RQ2: Do the heads of ethics at leading business schools consider it positive that their
organizations are l inked to international organizations that ensure the development of ethical
leadership policies?
-RQ3: Do the heads of ethics of the main business schools in Spain believe that open
innovation processes are beneficial for their organizations in ethical terms?

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